Circle merch kit
Branded streetwear hoodie, shirt, polo and sticker pack. Circle merch has no storefront — it only exists on members.
The Ilu Circle8 of 50 seats open
The Ilu Circle
Fifty people speak
for ìlúEats — and every
brand we build with.
A closed community of the town's most visible voices. Every seat is numbered, every seat is spoken for the moment it opens, and there are 8 left.
This isn't a fan page. Members create content and blog stories, interview the restaurants and vendors on ìlúEats, cover events, and stand alongside every brand ìlúEats partners with — because ìlúEats is building toward being one of the biggest names in food in Nigeria, and beyond. That ambition sets the bar: we keep only the best of the best, and a seat that stops delivering is handed to someone who will.
The roster42 claimed · 8 open
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TakenOpen nowCapped at 50. A seat opens only when one is left.
What it isNot an affiliate programme.
Not an affiliate programme.
A roster.
The Ilu Circle is fifty people who carry ìlúEats in public. New store drops, menu launches, promo codes, hostel food runs, the delivery that arrived faster than anyone expected — if it happens on ìlúEats, the Circle is the reason the town heard about it.
It goes further than reposts. Members write blogs and produce content, sit down with the restaurants and vendors on ìlúEats for interviews, show up at events, and represent ìlúEats alongside the brands it partners with — the businesses ìlúEats works beside as it grows.
ìlúEats isn't building for one town. The plan is to become one of the biggest food brands in Nigeria, and beyond it — which is why the Circle only takes the best of the best. Membership does not expand. There is no tier above it and no waiting room inside it. Fifty seats, held by fifty named people, and a seat that isn't pulling its weight is given to someone who will.
Metallic gold, numbered #01 to #50, issued once.
Who it's for
Consistency beats follower count.
You do not need fifty thousand followers. You need real energy, a face the town recognises, and a genuine habit of ordering here.
- Social reach
- Active on at least two of X, Instagram, TikTok, WhatsApp Status or Snapchat.
- Customer first
- You already order on ìlúEats. Members eat here before they post here.
- On camera
- Comfortable filming food, going live, and being named publicly as a member.
- In Ilisan
- Based in an ìlúEats service area — Ilisan, Iperu, Sagamu, or close enough to shoot in it.
Where you post
XInstagramTikTokWhatsAppSnapchat
A member with 400 engaged followers who posts every week is worth more to us than one with 20,000 who posts once.
What a seat costs
Five things we expect back.
Nothing here is a surprise after you are seated. This is the whole list.
- Post three times a month
- Across your active platforms. Food runs, unboxings, offers, memes, delivery moments.
- Create content and blogs
- Original stories, not just reshares — restaurant features, food culture, behind-the-scenes.
- Interview restaurants and vendors
- Sit down with the kitchens and vendors on ìlúEats and tell their story to the town.
- Amplify what we launch
- Reshare new store drops, menu launches, promo codes, town announcements, and every brand ìlúEats partners with.
- Show up for campaigns and events
- Join coordinated posting pushes and appear in person at town events, food festivals and partner activations.
- Represent the brand
- Online and off, including in front of the partner brands ìlúEats works with. Keep the energy up and put customer satisfaction first.
What members get
Four things, none of them buyable.
Circle merch has no storefront, the spotlight is not sold, and the seat number is issued once.
Town spotlight
Featured on the ìlúEats blog, Face of the Day across our channels, plus a public post and a birthday treat in the app.
Your own discount code
A personal code you can share, first look at new store drops and menus, and a direct line to the ìlúEats team.
A permanent seat number
Named publicly as one of the founding fifty, holding a numbered seat between #01 and #50 for as long as the story gets told.
How to join
Four steps, in this order.
Applications are read on a rolling basis. Once the last seat goes, new applications join the waitlist.
- 01
Apply
Fill the form with your handles and your reach. Five minutes.
- 02
Review
We read your posting history and how your feed sits next to ours. Rolling basis.
- 03
Call
Selected applicants hear from us directly on WhatsApp or by phone.
- 04
Seated
Merch kit, Circle group access, and your seat number between #01 and #50.
The rules
What holds a seat, and what loses one.
- Term length
- Six months, renewed on posting activity and engagement.
- Transfers
- None. A seat and its number belong to the person, not the account.
- Inactivity
- Sixty quiet days releases the seat to the waitlist. So does damaging the brand, or falling short of what the seat requires — the roster only holds the best, and a seat that isn't delivering goes to someone who will.
- Merch
- Yours to keep, whether you finish the term or step down early.
The Ilu Circle8 seats open.
8 seats open.
Then that's the fifty.
The founding roster gets written once. Applications are read as they arrive.